4 Successful Components for Your Digital Marketing Strategy
Updated: Jul 21
Are you a business owner who is struggling with digital marketing? Do you keep getting pitched from different agencies and it’s hard to tell what you actually need? Do you wish someone could just tell you exactly what you need without all the fluff?
I’m Alina Bonn, Founder of Agency 94 Digital & Social Media Marketing. I help entrepreneurs create successful digital marketing strategies to find new clients and increase revenue. I’ll tell you the exact components you need for your digital marketing strategy.
I know it is frustrating to think about your digital marketing strategy when you are busy with the day-to-day operations of your business. It’s also annoying that many new agencies are popping up making it difficult to know who is ripping you off or who actually has the expertise.
As confusing as digital marketing might be, you know you need to have an online presence in 2020. Please don’t use the excuse that “digital marketing doesn’t work for my company.” As Jeff Bezos once said, “It’s hard to find things that won’t sell online.” Don’t get left behind your competitors!
You can set-up a properly functioning marketing funnel with the right digital marketing components. If you do, you will have a well-oiled marketing machine designed to capture new leads for your business whenever you want. Here are the 4 successful components you will need for your digital marketing strategy:
A website that sells. Your website is like your digital storefront. You have about three seconds to capture the viewer’s attention before they click off of your website. Are you clearly communicating exactly what you do? Can a viewer quickly understand what problem you solve? Is it hard to read your website? Is your website optimized to be read on a phone? Do you clearly communicate one action you want them to take? Is it easy to get in contact with you, book an appointment or submit an inquiry? Your website needs to tailor to the needs of your client, not yourself.
An informational lead generator. If a viewer is reading through your website and is not quite ready to book an appointment or take the main call-to-action (CTA), then what information can you offer instead? This free offer is known as a “freebie,” lead generator or transitional CTA. You need to create some sort of guide that you can offer to the viewer in exchange for their email address. This can be titled something like, “5 Mistakes Most People Make When X” or “The #1 Rule to X.” Write out a lead generator to peak the interest of your viewer. This is tapping into the marketing trigger, generosity. The more you give, the more you will receive.
Email marketing that nurtures prospects. This lead generator will bridge the gap between your website and your email marketing. Once a viewer opens your website and would like the lead generator, you need to collect their email address from your email marketing software. I like to use MailChimp. For $15/month, you can setup automated email campaigns designed with your custom branding. It’s easy to use and has modern designs to help you look modern and professional online. After you deliver your lead generator to your prospects’ inbox, you should set-up a series of emails to automatically deliver to them over a period of 5-10 days. These emails should build up a relationship and eventually offer the main call-to-action again (book an appointment, purchase a product, etc.).
Social media that attracts new leads. Before anyone will land on your website, you will need to advertise on social media. Having a social media presence is important to generate new traffic to your website. You should pick 1-2 platforms to focus on, and then once you have done that you can look to expand to other platforms. Pick the ones where your target audience hangs out on. For example, if you are a B2B company, then you should invest in LinkedIn. If you are a B2C company, then Facebook and Instagram are better for you. Be sure you are using social media to be relational with your audience, offer useful information and are only presenting a sale 25% of the time.
You’ll first need to get your website, lead generator and email marketing setup as the base of your marketing funnel. Then, placing efforts into social media will help increase awareness and drive traffic to your digital storefront. You can always run ads on social media promoting the lead generator to attract new leads. If you have any questions about your digital marketing strategy, please book a free consultation call here.